Did you know that 61% of marketers say AI is at the top of their data strategy? If that didn’t make you spit out your coffee, you’re in the right place. Digital marketing strategy isn’t just throwing spaghetti at the wall to see what sticks – it’s science backed by data, AI, and a little…
Did you know that 80% of B2B leads come from LinkedIn? Yep, it’s true. If you’re not leveraging LinkedIn for sales prospecting, you’re leaving money on the table—or worse, handing it over to your competition with a smile. I’ve spent countless hours navigating the labyrinth of LinkedIn, and let me tell you, it’s a goldmine…
Ignoring something doesn’t make it go away. When that “something” is LinkedIn, you’re just missing out on a significant opportunity. Sales in 2020 is not business as usual. When you miss out on a potential sales channel, your competition will take advantage. They carve out a niche while you lose out. Nobody wants that to…
We’ve all met a vendor who misses the point in a sales meeting. Certainly, they have something to offer, but it’s easy to tell when they know nothing about you and your business. By taking an extra step and connecting meaningfully with your goals, they’d be way more effective. When training your sales team or…
John, the owner of EasyClean, Inc., was frustrated. He followed the outsourcing trend. A marketing agency was much cheaper than hiring his own team. He’d done it by the book, too, netting a reliable partner with many positive recommendations in his industry. But the results weren’t coming in. He spent hours in meetings with his…
When was the last time you read an article or tutorial from an SEO insider? They can be pretty brutal. Like this one. Structured data and machine learning. I’ll give you a minute to digest that. To be clear, I love the experts at Moz, Search Engine Land and other SEO sites. But I’m a…
The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know how to tie business objectives to marketing efforts. And that can lead to serious accountability problems. Why do companies hire marketers? Probably to increase sales,…
“Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success.” – Steve Olenski, CMO Network and Forbes Contributor A successful marketing strategy can catapult your business to industry stardom. But on the flip side, an ineffective marketing strategy…
Do you know SEO? You probably know what it stands for, but if you think it’s just another marketing tactic, you don’t really get it. At its core, search engine optimization is about just that—optimizing for search. But that’s just part of the puzzle. Know this: SEO isn’t a silver bullet to solve marketing challenges….
Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails to customers, marketing mistakes can make your audience wonder if you’re as careless about product and service delivery as you are with your marketing campaigns….