The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know how to tie business objectives to marketing efforts. And that can lead to serious accountability problems. Why do companies hire marketers? Probably to increase sales,…
Is this the only thing that could prevent your internet marketing success? Of course not! Is this something preventing thousands from reaching their dreams? Hell yeah! How much new information are you presented with every single day? How many new products do you “checkout” each week? How many new sales letters do you read that…
Every marketing manager knows the feeling: It’s Monday morning, they walk into their office, sit down and turn on the computer. Then comes the barrage of notifications, messages and updates. Company leadership wants to push a campaign in a new direction. Social media comments need addressed. Oh, and news story broke over the weekend that…
Does your gut say it’s time to leave your marketing agency? If you’re dissatisfied with your current marketing agency and thinking of jumping ship, you’re not alone. Relationships with marketing agencies are waning as business owners become disillusioned with the service quality of big-box agencies. According to The Bedford Group, client-agency relationships have fallen from…
Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media profiles. But you won’t make it out of the gate unless you’re willing to devote time and resources to your digital marketing campaign. Successful digital…
Not that long ago, marketers spent lots of time debating the merits of different promotional methods. Is it better to invest in email marketing, SEO, PPC advertising or social media marketing? Today, you need a multichannel/omnichannel marketing strategy to reach customers and prospects wherever they are. If you’re only investing in one type of marketing,…
You should market yourself and your business on LinkedIn, but you might be doing it all wrong. I often see professionals and business leaders try and fail on the world’s largest professional network, where almost 600 million monthly users are potential prospects. But you can capture their interest with an optimized profile. Here’s the good…
Did you know that 60% of digital marketing campaigns fail to meet their goals? It’s like throwing spaghetti at the wall and hoping it sticks. If your digital marketing isn’t working, you’re not alone. Many of us have been there, scratching our heads and wondering if our audience fell into a black hole. But don’t…
Sales prospecting is both an art and a science. It certainly shouldn’t be done haphazardly, which is why I get so frustrated by prospecting on LinkedIn. In theory, LinkedIn is perfect for finding and engaging with potential leads and growing your business. But so many salespeople see it as a magic bullet, thinking their connection…
If you have been in internet marketing for any amount of time you have probably heard that it is all about the offer when it comes to selling your own products online. But is it really? I don’t know about you but I get tired of reading all of these ebook and internet courses that…