Contrarian takes, marketing myths busted, mistakes called out, agency truth-bombs. The ‘tell it like it is’ lane.
Ignoring something doesn’t make it go away. When that “something” is LinkedIn, you’re just missing out on a significant opportunity. Sales in 2020 is not business as usual. When you miss out on a potential sales channel, your competition will take advantage. They carve out a niche while you lose out. Nobody wants that to…
Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails to customers, marketing mistakes can make your audience wonder if you’re as careless about product and service delivery as you are with your marketing campaigns….
Is this the only thing that could prevent your internet marketing success? Of course not! Is this something preventing thousands from reaching their dreams? Hell yeah! How much new information are you presented with every single day? How many new products do you “checkout” each week? How many new sales letters do you read that…
Does your gut say it’s time to leave your marketing agency? If you’re dissatisfied with your current marketing agency and thinking of jumping ship, you’re not alone. Relationships with marketing agencies are waning as business owners become disillusioned with the service quality of big-box agencies. According to The Bedford Group, client-agency relationships have fallen from…
Did you know that 60% of digital marketing campaigns fail to meet their goals? It’s like throwing spaghetti at the wall and hoping it sticks. If your digital marketing isn’t working, you’re not alone. Many of us have been there, scratching our heads and wondering if our audience fell into a black hole. But don’t…
All too often, business owners base their decisions on opinions and intuition. That’s okay to a point, but succeeding in today’s marketplace requires you to have a keen understanding of your business objectives and know when to resist marketing fads. Take a look at the top marketing mistakes for business owners, plus a few steps…
If you’re a small business owner searching for the key to instant marketing success, prepare yourself for disappointment. In today’s competitive marketing landscape, there’s no shortcut or quick fix for lackluster marketing. Marketing excellence requires long-term, sustained dedication and expertise in a variety of subspecialties. That’s why I’m sharing ten marketing myths that prove there…