The Marketing Breakdown

Marketing you cannot measure is not a budget. It is a bet.

A paid diagnostic for local service business owners. Your visibility, traffic, and conversion, audited on live data. A ranked list of what to fix first. $1,500. No retainer. No call required.

The real cost of not knowing

The leak is usually in one of three places.

Money goes to the loudest channel. The report says what happened and never what to do next. The one broken asset that drags on everything else stays broken, because nobody went looking for it.

Every missed lead has a price: your close rate times your average job value. The Breakdown puts your own numbers on the leak. Then it tells you which fix comes first.

Where leads leak

Visibility. Traffic. Conversion.

01

Visibility

Competitors show up in Google Maps, organic search, and AI answers for the searches your buyers make today. You do not.

02

Traffic

You rank, but for the wrong things. Wrong cities, wrong intent, tire-kickers. The buyers find someone else.

03

Conversion

People land on your site and leave. No call. No form. Traffic without leads is rent, not an asset.

Price

Two tiers. One job: find what is broken.

01

Standard Breakdown

$1,500 paid upfront

Right for most businesses. One clear map of what is broken and what to fix first.

  • Visibility, traffic, and conversion audit on your live data
  • Side-by-side comparison with 3 competitors
  • Revenue leak estimate built on your close rate and average job value
  • Priority action plan: the top 10 fixes, ranked
  • 45-minute readout call
  • Delivered in 7 business days
Email Jeff to Start
02

Deep Breakdown

$3,000 paid upfront

For owners who already tried SEO and want to know why it stalled, or who compete in a crowded market.

  • Everything in Standard
  • Content gap analysis: what competitors rank for that you do not
  • Backlink profile comparison
  • AI search citation audit across ChatGPT, Google AI Overviews, and Perplexity
  • Technical SEO audit
  • Prioritized 90-day implementation roadmap
  • 90-minute readout call
Email Jeff to Start

What you pay for is the scope listed in your tier. That scope is what gets delivered. No add-ons, no surprise line items.

How it works

Four steps. Seven business days.

01

Pick a tier and pay

No work starts until payment clears. No call is required to buy.

02

Data pull

Live data on your business: rankings, local pack presence, competitor visibility, site performance, conversion signals, reviews, and AI search presence.

03

Analysis

Your gaps get mapped against your top 3 competitors. Every gap gets a severity score and a revenue impact estimate built on your numbers.

04

Readout

You get the full Breakdown and a readout call to walk the findings and answer every question.

What you provide

Access and two numbers.

  • Read-only access to analytics, Search Console, and your Google Business Profile
  • Ad account access, if you run paid
  • Your close rate and average job value, so the leak estimate uses your numbers, not an industry guess
  • Past reports or audits, if you have them

What is not included

A diagnosis, not a down payment.

Execution. The Breakdown produces the plan. It does not build the fix. Implementation is a separate decision, made after you have the map.

No results guarantee. Nothing here promises rankings, leads, or revenue. The Breakdown measures and ranks what is broken. It does not promise what your market will do.

A retainer. Nothing ongoing attaches to this. It ends when the plan is in your hands.

What happens after

The plan is yours.

Take it to any team you trust, or bring it to RedShift. Either way, you now hold the order of operations, and anyone doing the work can be held to it.

Running multiple locations or a bigger system? RedShift's Growth Breakdown covers the full system at $3,500 to $7,500 and ends in a 12-month roadmap.

See the Growth Breakdown at RedShift

Who should not buy this

Not every owner. On purpose.

Owners who want execution without diagnosis. If you already know exactly what is broken and only want hands, hire hands.

Anyone who needs a guaranteed outcome to buy. This sells measurement, not promises.

Anyone shopping for a crawler PDF with a logo on it. Those exist. This is not that.

Common questions

What the Breakdown is, and is not.

01

What is the Marketing Breakdown?

A paid diagnostic for local service business owners. It audits visibility, traffic, and conversion on live data, estimates what the gaps cost in leads and revenue, and ranks what to fix first.

02

How much does the Marketing Breakdown cost?

The Standard Breakdown is $1,500. The Deep Breakdown is $3,000. Both are paid upfront. The price shown is the whole price.

03

Do I need a sales call before I buy?

No. Buy the tier that fits. A call exists only for questions about fit.

04

What is the difference between Standard and Deep?

Standard fits most businesses. Deep adds a content gap analysis, a backlink comparison, an AI search citation audit, a technical SEO audit, a 90-day roadmap, and a longer readout call.

05

Does the Breakdown guarantee results?

No. It measures what is broken and ranks the fixes. No one can promise rankings, leads, or revenue before the fixes are built and measured.

06

How is this different from the Growth Breakdown?

The Growth Breakdown is RedShift's full-system diagnostic at $3,500 to $7,500, with a 12-month roadmap, delivered over 2 to 3 weeks. It fits multi-location or more complex businesses. The Marketing Breakdown is the faster, narrower entry point.

Start here

Stop guessing. Find out what is broken.

Standard Breakdown $1,500. Deep Breakdown $3,000. Not sure yet? Take the free marketing assessment first.