Last updated: August 20, 2026
Who operates this site
JeffLizik.com is operated by Jeff Lizik. For privacy questions or requests, email jeff@redshiftdm.com.
Information collected
Marketing Asset Readiness Assessment
When you request your assessment result, the site processes your first name, email address, total score, and five category scores. Your individual yes-or-no answers stay in your browser and are not included in the assessment email. The site does not maintain a separate application database of assessment submissions.
Email, inquiries, and newsletter requests
If you email Jeff or request Digital Brain Fuel™ Weekly, the information you provide may include your email address, name, message, business context, and any other details you choose to send.
Technical and security information
The site's hosting and infrastructure providers may automatically process limited technical information needed to deliver and protect the site, such as IP address, browser or device information, requested pages, timestamps, and security or diagnostic events.
Cookies and analytics
JeffLizik.com does not currently use advertising pixels, visitor analytics, or intentionally set non-essential cookies. Essential infrastructure and security technologies may still be used by service providers to operate and protect the site. If those practices materially change, this policy will be updated.
How information is used
- Calculate, display, deliver, and follow up on assessment results.
- Respond to inquiries, speaking requests, partnership discussions, and other messages.
- Manage requested newsletter communications and honor opt-out requests.
- Operate, secure, troubleshoot, and improve the site.
- Comply with legal obligations and protect the rights, safety, and integrity of the site and its users.
Where applicable, the legal bases for this processing are your request or consent, steps taken at your request, legitimate interests in operating and securing the site and responding to communications, and compliance with legal obligations. You may withdraw consent for future marketing emails at any time.
When information is shared
Information is disclosed only as needed to operate the site and communications, including to:
- Vercel, for website hosting, delivery, logs, and security.
- Resend, to deliver assessment notification emails.
- Email service providers, to receive and respond to messages and subscription requests.
- Professional advisers, authorities, or other parties when reasonably necessary for legal compliance, security, fraud prevention, a business transaction, or protection of rights and safety.
JeffLizik.com does not sell personal information and does not share personal information for cross-context behavioral advertising.
Retention
Assessment and inquiry records are generally retained for up to 24 months after the last meaningful interaction. They may be kept longer when an active relationship, requested subscription, legal obligation, dispute, security need, or legitimate recordkeeping requirement applies. Newsletter contact information is retained until you unsubscribe or the subscription is otherwise closed; limited suppression information may be retained to honor an opt-out.
Security and international processing
Reasonable administrative and technical safeguards are used to protect information, but no internet transmission or storage system can be guaranteed completely secure. JeffLizik.com and its service providers operate in the United States, so information may be processed outside your country. Where required, appropriate protections for international transfers will be used.
Your privacy choices and rights
Depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of your personal information; to restrict or object to certain processing; to withdraw consent; and to complain to a privacy regulator. California residents may also request information about covered collection and disclosure practices and may exercise applicable rights without discriminatory treatment.
To make a request, email jeff@redshiftdm.com with “Privacy request” in the subject line. Reasonable steps may be required to verify your identity. You can opt out of marketing emails at any time by using the unsubscribe method in the message or by emailing the same address.
Children's privacy
This business-focused site is not directed to children under 13, and JeffLizik.com does not knowingly collect personal information from them. If you believe a child has provided information, contact Jeff so it can be reviewed and deleted as appropriate.
Third-party links and policy changes
The site may link to websites operated by others. Their privacy practices are governed by their own policies. This policy may be updated when the site, service providers, or legal requirements change. The date at the top will identify the latest version.
Contact
For questions, concerns, or privacy requests, email jeff@redshiftdm.com.