Top Marketing Automation Tools for 2025

Marketing automation is no longer optional – it’s essential. Tools powered by AI now drive personalized customer experiences, boost ROI, and improve efficiency. Businesses using these tools report $5.44 ROI per $1 spent, 80% more leads, and 77% better conversion rates. Here are the top platforms for 2025 and what they offer:

• HubSpot: AI tools like Breeze Copilot and integrations with 1,800+ apps. Pricing starts at $20/month.
• ActiveCampaign: Predictive sending and 950+ integrations. Plans from $19/month.
• Adobe Marketo Engage: AI-powered cross-channel management for enterprises. Custom pricing.
• Omnisend: Multi-channel marketing for e-commerce with AI tools. Free to $715/month.
• GetResponse: AI-driven email and landing page builders. Free to custom plans.
• JeffLizik.com: Personalized consulting with AI insights. Custom pricing.

Quick Comparison

Choose the tool that aligns with your business size, goals, and automation needs.

Top 5 BEST Marketing Automation Tools

1. HubSpot

In 2025, HubSpot introduced Breeze, a cutting-edge AI system that includes Breeze Copilot, Breeze Agents, and Breeze Intelligence. With over 80 built-in AI tools, it simplifies automation to deliver better outcomes.

According to recent data, 95% of users find HubSpot’s AI tools user-friendly. Sandler’s marketing team, for instance, reported a 25% increase in prospect engagement after using these tools .

HubSpot integrates with more than 1,800 apps, including:

• Gmail (385K installs)
• Salesforce (216K installs)
• Zapier (162K installs)
• Meta Ads (126K installs)
• Google Ads (122K installs)

These integrations deliver measurable results. For example, Phocas Software used HubSpot’s data enrichment feature to improve CRM data quality. As Josh Ames, RevOp Manager at Phocas Software, highlights:

"HubSpot’s data enrichment feature quickly improved our data quality, leading to more effective campaigns and better alignment. 92% of companies in our CRM had at least one new enrichment property populated by the new feature."

HubSpot offers flexible pricing plans: Marketing Hub Starter starts at $20/month per seat, Professional costs $890/month for 2,000 contacts , and Enterprise, which includes full AI capabilities, begins at $3,600/month. Breeze Intelligence is available as an add-on for premium plans.

Looking ahead, HubSpot plans to roll out AI Social Agent, AI Messaging Insights Agent, and Prospecting Agent , solidifying its position as a top choice for marketing automation in 2025.

2. ActiveCampaign

ActiveCampaign’s 2025 platform uses AI to enhance email marketing with features like predictive sending, automated segmentation, and AI-driven content creation. It also connects seamlessly with over 950 apps, making it a powerful tool for businesses of all sizes.

Here’s how businesses have benefited: Soundsnap reported a 20% boost in email open rates thanks to predictive sending . Meanwhile, Pit Boss Grills pulled in $76,717 in revenue from a single email campaign by using ActiveCampaign’s forms, tagging, and automation tools .

ActiveCampaign’s tools have delivered impressive results across industries. For example, Slick Business saw a 600% rise in course sales revenue by using automated onboarding and targeted segmentation .

"ActiveCampaign was the perfect fit for us. It has all the features we wanted, for a reasonable price. If a company has as many contacts as we have but doesn’t have an enterprise level budget, ActiveCampaign is a great choice."

Pricing Plans

ActiveCampaign offers pricing that grows with your business:

You can also add extra features like SMS marketing ($21/month plus credits), custom reports (starting at $159/month), and dedicated IP addresses (a one-time $750 fee for Enterprise users) . Sending limits adjust based on your contact list size .

3. Adobe Marketo Engage

Adobe Marketo Engage is setting the pace in 2025’s AI-driven marketing automation, offering advanced cross-channel management and integration with third-party tools. Powered by Adobe Firefly, its generative AI boosts productivity while tailoring customer experiences.

AI-Powered Features

Marketo Engage uses AI to simplify marketing tasks, turning them into efficient, automated processes. With Adobe Firefly, the platform creates personalized email content at scale – key as content demand is expected to grow 5X in the near future .

Cross-Channel Integration

Marketo Engage excels in cross-channel marketing, as highlighted by Walter AG’s Demand Marketing Manager, Claudia Kley:

"Adobe Marketo Engage changed everything for us. The solution enables our B2B marketing team to map the entire customer journey and create personal customer experiences automatically" .

Enterprise Integration Ecosystem

The platform seamlessly integrates with major systems, syncing up to 200,000 records per hour and 2 million records daily with CRMs . RingCentral‘s VP of Product Marketing, Nisha Ahluwalia, praised its scalability:

"It was very important for us to select marketing software that scaled quickly, could easily integrate with our other systems, and allow all of our marketers to become power users" .

These integrations support automated workflows, ensuring timely customer engagement.

Time-Sensitive Marketing

The platform’s ability to act quickly is a game-changer. Sales reps are 100x less likely to connect with prospects 30 minutes after a form submission . Marketo Engage’s automated workflows ensure immediate follow-ups, boosting conversion chances.

sbb-itb-d6d4d8b

4. Omnisend

Omnisend is shaping the future of marketing automation in 2025 with its AI-powered tools and multi-channel capabilities tailored for ecommerce businesses. Its seamless integrations help online retailers streamline their processes and boost efficiency.

AI-Powered Marketing Tools

Omnisend leverages AI to handle repetitive marketing tasks, making life easier for businesses. Its standout features include an AI assistant for creating emails and a subject line generator designed to increase open rates. The Customer Lifecycle Map is another highlight, automatically segmenting customers based on their spending habits, purchase frequency, and how recently they’ve made a purchase.

Multi-Channel Marketing Integration

Omnisend connects with multiple marketing channels, offering over 130 pre-built integrations . This allows businesses to deliver consistent and connected customer experiences across platforms.

The platform’s effectiveness is evident in real-world success stories. For example, Allison Caufield, Senior Marketing Manager at FiGPiN, shared:

"We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email."

This multi-channel approach, combined with flexible pricing, makes Omnisend a strong choice for businesses of all sizes.

Pricing Plans

Omnisend provides pricing options designed to meet the needs of businesses at different growth stages:

The Standard plan adjusts based on the number of contacts, starting at $16/month for 250 contacts and going up to $413/month for 50,000 contacts . The Pro plan, starting at $59/month, includes unlimited email sending .

Built-In Integrations

Omnisend’s native integrations connect directly with major ecommerce platforms, eliminating the need for third-party tools . This streamlined approach extends to features like product review management, a critical tool considering that 75% of customers check reviews before making a purchase .

With its AI-driven tools, multi-channel reach, and flexible pricing, Omnisend is a powerful solution for ecommerce businesses looking to optimize their marketing efforts.

5. GetResponse

GetResponse stands out in 2025 as a marketing automation platform that combines AI-driven tools with a wide range of integrations. Its strength lies in blending artificial intelligence with marketing essentials to simplify workflows.

AI-Powered Marketing Features

GetResponse uses AI to make creating and optimizing campaigns easier. For example, the AI Email Generator speeds up email creation by 85% , allowing teams to focus more on strategy.

Integration Ecosystem

GetResponse supports over 170 integrations , making it easy to connect with tools businesses already use. These integrations enhance productivity and allow for seamless marketing operations.

These integrations make it easier to deliver personalized and dynamic content.

Dynamic Content and Personalization

With dynamic content features, GetResponse enables businesses to provide tailored experiences at scale. For instance, different subscribers can see customized content within the same email . This ensures communications are relevant and based on individual behaviors and preferences.

Pricing Structure

GetResponse offers flexible pricing plans to suit businesses of all sizes:

Discounts include an 18% reduction for annual subscriptions and 50% off for non-profit organizations.

In July 2023, GetResponse updated its landing page editor , showing its dedication to improving its platform. This positions GetResponse as a forward-looking choice for businesses wanting a complete marketing automation solution in 2025.

6. JeffLizik.com

JeffLizik.com stands out by merging AI-driven insights with tailored digital marketing consulting. This approach helps businesses refine their marketing efforts, keeping pace with the growing emphasis on data-driven strategies in the industry.

By combining advanced analytics with strategic consulting, the platform creates actionable, long-term marketing plans. Businesses receive a detailed 12-month roadmap that turns data insights into clear, practical steps for implementation.

Knowledge Resources

JeffLizik.com also offers a range of educational tools to help businesses stay informed about the latest trends in digital marketing:

This combination of personalized consulting and accessible resources makes JeffLizik.com a noteworthy player in the marketing automation space.

Pricing Structure

Pricing at JeffLizik.com is customized based on the scope of each project. For context, platforms like HubSpot’s Enterprise plan cost $3,600 per month, while Salesforce Marketing Cloud’s advanced edition is priced at $3,250 per month. JeffLizik.com offers tailored strategic guidance, ensuring businesses pay for solutions that align with their specific needs.

Wrapping It Up

With the top tools for 2025 laid out, the next step is finding the right fit for your business. The ideal marketing automation tool should align with your company’s size, objectives, and ability to leverage features like AI and multichannel marketing for better results.

Here’s a quick breakdown to guide your choice:

Data shows that automated emails can drive 320% more revenue than non-automated ones , and 41% of marketers report higher sales after using AI in their campaigns . To make the most of these tools, set up clear workflows with purposeful triggers to turn leads into customers more efficiently.

When selecting and implementing a tool, keep these three factors in mind:

• Integration: Ensure the tool works seamlessly with your current systems.
• Scalability: Choose a platform that can grow with your database.
• Support: Make sure your team has the expertise and resources to use the tool effectively.

Take advantage of free trials to test features before committing. Prioritize precise segmentation and personalized campaigns tailored to your audience. And don’t forget to track performance metrics regularly to fine-tune your strategy and improve your ROI.

Related Blog Posts

• SEO Audit Checklist: 10 Steps to Better Rankings
• 5 AI-Powered Content Creation Tools Compared
• Marketing Automation Guide for Small Businesses
• AI Upselling Tactics for E-Commerce Growth