FREE 82-PAGE PLAYBOOK
Stop renting attention. Start owning it.
The MA$$ Leverage™ Playbook is the 82-page system for turning marketing from a monthly expense into a compounding business asset. Built for owner-operators. No fluff. No theory. Just the playbook.
MA$$
Leverage™
The owner-operator’s guide to turning marketing from cost center to compounding asset.
What’s actually in the Playbook.
Twelve frameworks. Twelve owner-operator decisions. Each one ready to deploy in your business this week.
The Asset Test
The 3-question filter that separates marketing assets from marketing expenses. If a tactic fails the test, kill it.
DME™: Diagnose, Map, Execute
The 3-phase operating system for fixing a broken marketing function in 90 days without burning the team.
VTC™: Vision, Traction, Compounding
The 3-stage growth model. Know what stage you’re in. Stop running plays for a stage you haven’t earned yet.
The 5 Owned Assets
List, content library, IP, brand equity, distribution. Build these or watch ad costs eat your margin every quarter.
The Sequence Beats the Stack
Why your tool stack doesn’t matter until your sequence is right. Includes the 7-step buyer sequence map.
Founder-Led Marketing
When you should be the face. When to hand it off. The exact handoff playbook that doesn’t kill the brand.
The Marketing Asset Score™
Score your marketing function across 5 dimensions. Diagnose what’s broken before you spend another dollar.
Kill the Vanity Metric
The 4 metrics that actually move enterprise value. Everything else is theater. Includes the dashboard template.
The Compounding Content Engine
How to build a content engine that pays you back for 5+ years instead of dying after 5 days. Topic pillar map included.
When to Hire vs. Outsource
The decision tree most owner-operators get wrong. Includes the cost-of-mistakes math nobody shows you.
The 90-Day Transition Plan
The week-by-week plan to move from rented attention to owned assets. Used in real engagements.
The Exit-Ready Marketing Function
If you sell the business in 5 years, what does the marketing function need to look like? Reverse-engineer from there.
Who this is for. Who it’s not.
Not everyone should download this. If your business looks like the right column, save us both the bandwidth.
✓ This is for you if…
- You’re an owner-operator running a $1M–$50M business
- Marketing feels like a cost you can’t measure
- You’ve burned cash on agencies that didn’t move the needle
- You want to sell the business in 3-7 years
- You’re done with theory. You want frameworks you can run Monday morning.
✕ Don’t bother if…
- You work at a Fortune 500 with a $5M marketing budget
- You’re looking for “10 ChatGPT prompts that 10x your business”
- You want a get-rich-quick funnel hack
- You’ve never run a P&L
- You’re collecting PDFs you’ll never read
Marketing isn’t an expense. It’s an asset class. Once you treat it that way, every decision changes.
— Jeff Lizik, MA$$ Leverage™ Playbook, Page 1
Quick questions, quick answers.
Is this really free?
Yes. The Playbook is free, forever. The opt-in is your email address so I can send it and so you can decide whether the Brief is worth your time. Unsubscribe whenever. Keep the Playbook either way.
Why are you giving away an 82-page system?
Two reasons. First, most owner-operators won’t actually implement it, which means giving away the playbook doesn’t cannibalize the agency. Second, the ones who do implement it become the best version of clients we work with later. The Playbook qualifies for me, not against me.
Will this work for my industry?
If you’re an owner-operator selling to other businesses or to high-consideration consumers, yes. The frameworks are industry-agnostic because the principles (own attention, sequence over stack, compounding > rented) apply across construction, professional services, B2B SaaS, manufacturing, and most service businesses. It will not work if you sell impulse-buy DTC at $19 price points. Different game.
How long does it take to read?
Cover to cover, around 90 minutes. But it’s structured so you can jump to the chapter that matches your current bottleneck and apply just that section. It’s a playbook, not a manifesto.
Are you going to spam me?
No. You’ll get the Playbook immediately and the Brief weekly. Both are skippable. I don’t sell your data, don’t run ads against your inbox, and don’t run a 14-email “indoctrination sequence.” Read the Privacy Policy if you want the full breakdown.
What’s the catch?
No catch. If you find the Playbook valuable, you’ll subscribe to the Brief. Some of you will eventually hire RedShift to implement it for you. Most won’t. That’s fine. The math still works.
LAST CALL
Ready to stop renting?
Drop your email. Get the Playbook. Read the chapters that match your bottleneck. Apply this week. The whole thing takes 90 minutes.