Strategy, frameworks, leadership, principles for owner/operators who sign every check.
We’ve all met a vendor who misses the point in a sales meeting. Certainly, they have something to offer, but it’s easy to tell when they know nothing about you and your business. By taking an extra step and connecting meaningfully with your goals, they’d be way more effective. When training your sales team or…
“Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success.” – Steve Olenski, CMO Network and Forbes Contributor A successful marketing strategy can catapult your business to industry stardom. But on the flip side, an ineffective marketing strategy…
There are so many moving parts in digital marketing that it’s almost a chore to keep track of all the emerging channels and software advances. But that’s what makes things harder because the key to keeping a competitive edge in digital marketing is continually educating yourself. Below are seven simple tips to stay up to…
The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know how to tie business objectives to marketing efforts. And that can lead to serious accountability problems. Why do companies hire marketers? Probably to increase sales,…
Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media profiles. But you won’t make it out of the gate unless you’re willing to devote time and resources to your digital marketing campaign. Successful digital…
Not that long ago, marketers spent lots of time debating the merits of different promotional methods. Is it better to invest in email marketing, SEO, PPC advertising or social media marketing? Today, you need a multichannel/omnichannel marketing strategy to reach customers and prospects wherever they are. If you’re only investing in one type of marketing,…
Every marketing manager knows the feeling: It’s Monday morning, they walk into their office, sit down and turn on the computer. Then comes the barrage of notifications, messages and updates. Company leadership wants to push a campaign in a new direction. Social media comments need addressed. Oh, and news story broke over the weekend that…
You’re an entrepreneur. You have a great idea, and the product tests show that customers agree. So, you invest a lot of cash to starting your business. But despite loads of initial support, your business still fails. Maybe instead, you’ve been running your business for 10+ years. At some point, you hit a wall. Market…
If you have been in internet marketing for any amount of time you have probably heard that it is all about the offer when it comes to selling your own products online. But is it really? I don’t know about you but I get tired of reading all of these ebook and internet courses that…
LinkedIn is one of the most powerful weapons in a business owner’s sales arsenal. With over half a billion members, it has a proven track record of helping people promote their businesses and their personal brands. And LinkedIn enables you to expand business opportunities and connections while monitoring your competitors. Most importantly, LinkedIn offers opportunities…