The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know…
Author: Jeff Lizik
One Surefire Way to Prevent Internet Marketing Success
Is this the only thing that could prevent your internet marketing success? Of course not! Is this something preventing thousands from reaching their dreams? Hell yeah! How much new information…
13 Smart Tools to Increase Your Productivity as a Marketing Manager
Every marketing manager knows the feeling: It’s Monday morning, they walk into their office, sit down and turn on the computer. Then comes the barrage of notifications, messages and updates….
6 Signs It’s Time to Leave Your Marketing Agency
Does your gut say it’s time to leave your marketing agency? If you’re dissatisfied with your current marketing agency and thinking of jumping ship, you’re not alone. Relationships with marketing…
4 Keys to Successful Digital Marketing for Small Businesses
Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media…
7 Keys to Successful Omnichannel Marketing
Not that long ago, marketers spent lots of time debating the merits of different promotional methods. Is it better to invest in email marketing, SEO, PPC advertising or social media…
7 Keys to a Standout LinkedIn Profile
You should market yourself and your business on LinkedIn, but you might be doing it all wrong. I often see professionals and business leaders try and fail on the world’s…
Why Is Your Digital Marketing Not Working?
Did you know that 60% of digital marketing campaigns fail to meet their goals? It’s like throwing spaghetti at the wall and hoping it sticks. If your digital marketing isn’t…
5 Tips for Better Prospecting on LinkedIn
Sales prospecting is both an art and a science. It certainly shouldn’t be done haphazardly, which is why I get so frustrated by prospecting on LinkedIn. In theory, LinkedIn is…
It’s All About the Offer, Not Necessarily the Price
If you have been in internet marketing for any amount of time you have probably heard that it is all about the offer when it comes to selling your own…