Digital Marketing Strategy to Grow ROI in 2025
Did you know that 61% of marketers say AI is at the top of their data strategy? If that didn’t make you spit out your coffee, you’re in the right place. Digital marketing strategy isn’t just throwing spaghetti at the wall to see what sticks – it’s science backed by data, AI, and a little […]
Maximize ROI with LinkedIn Sales Prospecting Now
Did you know that 80% of B2B leads come from LinkedIn? Yep, it’s true. If you’re not leveraging LinkedIn for sales prospecting, you’re leaving money on the table—or worse, handing it over to your competition with a smile. I’ve spent countless hours navigating the labyrinth of LinkedIn, and let me tell you, it’s a goldmine […]
Can Your Sales Team Afford to Ignore LinkedIn?
Ignoring something doesn’t make it go away. When that “something” is LinkedIn, you’re just missing out on a significant opportunity. Sales in 2020 is not business as usual. When you miss out on a potential sales channel, your competition will take advantage. They carve out a niche while you lose out. Nobody wants that to […]
Are You Putting Prospects and Customers First?
We’ve all met a vendor who misses the point in a sales meeting. Certainly, they have something to offer, but it’s easy to tell when they know nothing about you and your business. By taking an extra step and connecting meaningfully with your goals, they’d be way more effective. When training your sales team or […]
Why You Need a Marketing Manager Before Hiring an Agency
John, the owner of EasyClean, Inc., was frustrated. He followed the outsourcing trend. A marketing agency was much cheaper than hiring his own team. He’d done it by the book, too, netting a reliable partner with many positive recommendations in his industry. But the results weren’t coming in. He spent hours in meetings with his […]
Get Back to the Basics of SEO
When was the last time you read an article or tutorial from an SEO insider? They can be pretty brutal. Like this one. Structured data and machine learning. I’ll give you a minute to digest that. To be clear, I love the experts at Moz, Search Engine Land and other SEO sites. But I’m a […]
How Do You Tie Business Objectives to Marketing Efforts?
The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know how to tie business objectives to marketing efforts. And that can lead to serious accountability problems. Why do companies hire marketers? Probably to increase sales, […]
6 Reasons to Invest in Digital Marketing
“Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success.” – Steve Olenski, CMO Network and Forbes Contributor A successful marketing strategy can catapult your business to industry stardom. But on the flip side, an ineffective marketing strategy […]
How SEO Ties into Your Digital Strategy
Do you know SEO? You probably know what it stands for, but if you think it’s just another marketing tactic, you don’t really get it. At its core, search engine optimization is about just that—optimizing for search. But that’s just part of the puzzle. Know this: SEO isn’t a silver bullet to solve marketing challenges. […]
10 Marketing Blunders to Avoid
Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails to customers, marketing mistakes can make your audience wonder if you’re as careless about product and service delivery as you are with your marketing campaigns. […]