Did you know that 61% of marketers say AI is at the top of their data strategy? If that didn’t make you spit out your coffee, you’re in the right…
Digital Marketing Strategy to Grow ROI in 2025
Author: Jeff Lizik
Maximize ROI with LinkedIn Sales Prospecting Now
Did you know that 80% of B2B leads come from LinkedIn? Yep, it’s true. If you’re not leveraging LinkedIn for sales prospecting, you’re leaving money on the table—or worse, handing…
Can Your Sales Team Afford to Ignore LinkedIn?
Ignoring something doesn’t make it go away. When that “something” is LinkedIn, you’re just missing out on a significant opportunity. Sales in 2020 is not business as usual. When you…
Are You Putting Prospects and Customers First?
We’ve all met a vendor who misses the point in a sales meeting. Certainly, they have something to offer, but it’s easy to tell when they know nothing about you…
Why You Need a Marketing Manager Before Hiring an Agency
John, the owner of EasyClean, Inc., was frustrated. He followed the outsourcing trend. A marketing agency was much cheaper than hiring his own team. He’d done it by the book,…
Get Back to the Basics of SEO
When was the last time you read an article or tutorial from an SEO insider? They can be pretty brutal. Like this one. Structured data and machine learning. I’ll give…
How Do You Tie Business Objectives to Marketing Efforts?
The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know…
6 Reasons to Invest in Digital Marketing
“Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success.” – Steve Olenski,…
How SEO Ties into Your Digital Strategy
Do you know SEO? You probably know what it stands for, but if you think it’s just another marketing tactic, you don’t really get it. At its core, search engine…
10 Marketing Blunders to Avoid
Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails…