The Marketing Breakdown
You’re losing leads every month. This shows you exactly how many and why.
A paid diagnostic for local service businesses doing $3M–$50M. No retainer. No fluff. A clear map of what’s broken and what it’s costing you.
Delivered within 7 business days. Guaranteed to find gaps or you don’t pay.
The Real Cost of Not Knowing
Most local businesses are leaking 20-50 leads every month. The leak is usually in one of three places.
Conversion. People visit your site and leave. No call. No form. Nothing. Your website is generating traffic but not leads.
Every missed lead is a number. $150 average click cost. 30–40% close rate. $1,800 average job value. Do that math across 12 months and a single gap in your system is a six-figure problem.
The Breakdown shows you exactly where the gap is – and how big it is.
What the Breakdown Delivers
A complete picture of why your marketing isn’t producing.
1
The Gap Map
A scored audit across all three systems – visibility, traffic, and conversion. You see exactly where you rank against competitors on every dimension that matters. Not a generic report. Your actual data, pulled live.
2
The Revenue Leak Estimate
A dollar figure. How many leads your gaps are costing you per month, modeled against your close rate and average job value. Most clients see this number and stop wondering whether to fix it.
3
The Priority Action Plan
Not a wish list. A ranked sequence of exactly what to fix first, second, and third. The highest-leverage actions with the clearest expected outcomes. Something you can act on whether or not we work together.
How It Works
Four steps. About a week.
1
Book & Pay
You choose your Breakdown tier and pay upfront. No work starts until payment clears. No exceptions.
2
Data Pull
I pull live data on your business: Google rankings, local pack presence, competitor visibility, website performance, conversion signals, review profile, AI search presence.
3
Analysis
I map your gaps against the top 3 competitors in your market. Every gap gets a severity score and a revenue impact estimate.
4
Delivery
You receive the full Breakdown within 7 business days. A 45-minute readout call is included to walk through the findings.
Investment
Two tiers. One purpose: find what’s broken.
Standard Breakdown
$1,500
- Full VTC audit (Visibility, Traffic, Conversion)
- Live data pull across 5+ ranking signals
- 3 competitor comparison analysis
- Revenue leak estimate
- Priority action plan (top 10 fixes, ranked)
- 45-minute delivery call
- Delivered in 7 business days
Deep Breakdown
$3,000
- Everything in Standard, plus:
- Full content gap analysis
- Backlink profile comparison
- AI search citation audit
- Full technical SEO audit (20-point checklist)
- 90-minute delivery call
- Prioritized 90-day implementation roadmap
Who picks what: Standard is right for most businesses. Deep is right if you’ve already tried SEO and want to understand why it didn’t work – or if you’re in a competitive market where you need the full picture.
The Guarantee
If I don’t find at least 3 specific, fixable gaps – you don’t pay.
I’ve never had to honor this guarantee.
Not because I write it in small print and hide it. Because every local service business doing real revenue has gaps. That’s not a knock on you – it’s the nature of search. Google’s algorithm evolves. Competitors invest. The gap opens without anyone noticing.
But I’ll put it in writing: if the Breakdown doesn’t uncover at least 3 clear, specific, fixable problems in your visibility, traffic, or conversion – problems that are costing you leads right now – I’ll refund your money in full.
No questions. No negotiation.
About the Analyst
I’m Jeff Lizik. I’ve spent 15+ years helping local service businesses fix broken marketing systems. I built RedShift Digital Marketing in Pittsburgh, PA around one question: where, exactly, is this business losing leads – and why?
The Marketing Breakdown is the answer to that question, delivered as a paid diagnostic before any retainer conversation starts. I only work with businesses I can actually help. The diagnostic tells both of us whether that’s true.
Stop guessing. Find out what’s actually broken.
You’ve been running on incomplete information long enough. The Breakdown gives you the full picture – where your marketing is working, where it’s not, and what it would take to fix it.
Standard Breakdown: $1,500 · Deep Breakdown: $3,000
Delivered in 7 business days. Guaranteed.
- 100% upfront – no billing surprises
- 45-minute delivery call included
- Guaranteed to find gaps or full refund
- Delivered within 7 business days