About Jeff Lizik
I spent 15 years watching businesses lose leads to problems they couldn’t see.
Then I built a system to find them.
I’m a growth fixer for broken marketing systems.
Not a strategist. Not a consultant. Not an agency that builds campaigns and measures impressions.
I find the specific places your marketing is leaking leads – in your visibility, your traffic, or your conversion – and I fix them.
I run RedShift Digital Marketing out of Pittsburgh, PA. We’ve helped local service businesses across roofing, restoration, HVAC, legal, med spas, and home services go from inconsistent pipelines to predictable, measurable lead flow from Google.
But before any of that work starts, I need to know where the actual problem is. That’s why everything starts with the Marketing Breakdown.
Marketing should compound. Most of it doesn’t.
Most marketing spend produces activity, not assets. You pay for ads and they stop the moment you stop paying. You pay for SEO and can’t tell if it’s working. You pay for a website that converts a fraction of the visitors it should.
That’s not marketing. That’s renting attention – and it resets to zero every month.
The businesses that build durable lead pipelines do something different. They build assets that compound: search rankings that grow, review profiles that convert, content that ranks for years. Every dollar they spent last year is still working this year.
My job is to help you build those assets. But I won’t build them until I understand what’s broken. The Breakdown comes first.
I don’t pitch campaigns. I diagnose systems.
Most agencies will sell you a retainer before they understand your problem. You’ll get a proposal, a contract, and six months of reporting that doesn’t answer the one question you actually have: why am I not getting more leads?
I won’t do that.
The Marketing Breakdown is a paid diagnostic first. I pull your actual data. I compare you against your actual competitors. I show you the specific gaps costing you specific leads every month.
If we’re a fit to fix it together, we talk about next steps. If you want to fix it yourself, you can. Either way, you walk out knowing more than you did going in.
That’s a different model. Most agencies don’t offer it because they make more money selling retainers than they do being honest about where to start.
Ready to find out what’s broken?
The Marketing Breakdown is where every client engagement starts. Paid. Upfront. Delivered in 7 business days.
If you’re a local service business doing at least $3M and you’re not getting consistent qualified leads from Google — this is the right next step.
Looking for done-for-you implementation? After the Breakdown, if there’s a fit, we’ll talk about the Lead Machine retainer through RedShift Digital Marketing. That conversation happens after the diagnostic – not before.