THE WEEKLY BRIEF
The marketing brief for owners who fund their own growth.
Every Tuesday. One owner-operator framework, one tear-down, one tactic you can install in under an hour. No fluff, no recycled LinkedIn takes, no “10 ways to” lists.
What lands in your inbox.
The Brief is built around the MA$$ Leverage™ framework. Every issue moves one of the five marketing assets that compound.
01 — THE FRAMEWORK
One owner-operator move you can install this week
Every issue isolates one decision inside Attention, Conversion, Automation, Credibility, or Exit-Value. You read it Tuesday. You install it Wednesday. You see signal by Friday.
02 — THE TEAR-DOWN
A real funnel, scored and dissected
Every other Tuesday: a real-world funnel from an owner-led business, scored against the framework. What’s compounding. What’s leaking. What I’d do Monday morning.
03 — THE TOOL
One tool, prompt, or script worth your time
An AI prompt that compresses a week of work. A free tool that beats a $400/mo one. A script that automates the thing you’ve been doing by hand. No affiliate links, ever.
04 — THE CONTRARIAN TAKE
The thing your industry won’t say out loud
Most marketing advice is built for VPs at $250M companies. The Brief is built for the owner who signs the check. Sometimes that means calling the conventional wisdom what it is: trash.
The owner who tripled SQLs by killing his ad agency
A $14M services company spent $42,000 a month on Google Ads for two years. The CAC went up every quarter. The pipeline got thinner. The agency’s monthly report got prettier.
Then the owner did something most owners can’t bring themselves to do. He fired the agency, paused all spend, and ran a 90-day experiment. The result wasn’t what anyone expected.
He took the $42,000 and split it three ways: a part-time YouTube editor, a senior writer, and a single ops contractor whose only job was to clean up the CRM. Then he made one rule for himself. He’d publish two long-form videos a week, no matter what. No exceptions, no editorial committees, no “let me think about that take.”
By month three, organic traffic was up 4x. By month six, SQLs had tripled. By month twelve, the $42,000 he was sending to Google had built him a 28,000-person owned audience that costs him zero per click…
WHO WRITES IT
“I built RedShift Digital Marketing the same way I tell you to build your marketing function. Founder-led. Owned audience first. Every dollar an asset, not an expense. The Brief is the working notebook.”
Jeff Lizik
Founder, RedShift Digital Marketing · Author, MA$$ Leverage™
Tuesday morning. Five minutes. One move.
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