Think back to a time not so long ago…We’re talking when AOL sent software CDs by snail mail. You couldn’t use the phone and the internet at the same time, and social media was still a distant dream. Social media morphed from a place where students used to make plans for the weekend and …
Where is Social Media Marketing Headed in the Next Five Years? Read More »
You’re using LinkedIn the wrong way, and I’m not just talking about your personal profile. Used correctly, LinkedIn gives you the perfect opportunity for social selling. But if you do it wrong, you could actually hurt your business. You’ve probably heard about using LinkedIn for sales prospecting. And why not? It’s the world’s largest digital …
The Right Way to Use LinkedIn for Sales Prospecting Read More »
Every marketing manager knows the feeling: It’s Monday morning, they walk into their office, sit down and turn on the computer. Then comes the barrage of notifications, messages and updates. Company leadership wants to push a campaign in a new direction. Social media comments need addressed. Oh, and news story broke over the weekend that …
13 Smart Tools to Increase Your Productivity as a Marketing Manager Read More »
Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media profiles. But you won’t make it out of the gate unless you’re willing to devote time and resources to your digital marketing campaign. Successful digital …
4 Keys to Successful Digital Marketing for Small Businesses Read More »
You should market yourself and your business on LinkedIn, but you might be doing it all wrong. I often see professionals and business leaders try and fail on the world’s largest professional network, where almost 600 million monthly users are potential prospects. But you can capture their interest with an optimized profile. Here’s the good …
You thought you took all the right steps to position your small business for success. You hired a marketing director, created branded social media profiles and you make a point to try new marketing trends. And you’re already spending more than you can afford on digital marketing. So why isn’t your digital marketing working? If you’re …
