Get Back to the Basics of SEO
When was the last time you read an article or tutorial from an SEO insider? They can be pretty brutal. Like this one. Structured data and machine learning. I’ll give you a minute to digest that. To be clear, I love the experts at Moz, Search Engine Land and other SEO sites. But I’m a […]
It’s All About the Offer, Not Necessarily the Price
If you have been in internet marketing for any amount of time you have probably heard that it is all about the offer when it comes to selling your own products online. But is it really? I don’t know about you but I get tired of reading all of these ebook and internet courses that […]
Marketing Principles Haven’t Changed, the Channels Have
It’s tempting to believe that recent technological advances have led to a corresponding change in marketing principles. Haven’t the internet, Facebook, smartphones and other new technologies changed the way we communicate? A business today has to use different tools to reach its customers than one of 50 years ago, and it’s easy to get overwhelmed […]