You have made your way through 2018. Maybe it was a successful year and your marketing team saw significant improvement in customer engagement and campaign ROI. Maybe it was more of a struggle with your team still trying to find their footing in the new
Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails to customers, marketing mistakes can make your audience wonder if you’re as careless about product
All too often, business owners base their decisions on opinions and intuition. That’s okay to a point, but succeeding in today’s marketplace requires you to have a keen understanding of your business objectives and know when to resist marketing fads. Take a look at the
Your business website is there to attract prospects who can benefit from your products and services. Ultimately, you want it to generate leads that will convert to sales. Your best bet is to get more eyes on your site with search engine optimization (SEO), right?
You’re an entrepreneur. You have a great idea, and the product tests show that customers agree. So, you invest a lot of cash to start your business. But despite loads of initial support, your business still fails. Maybe instead, you’ve been running your business for
John, the owner of EasyClean, Inc., was frustrated. He followed the outsourcing trend. A marketing agency was much cheaper than hiring his own team. He’d done it by the book, too, netting a reliable partner with many positive recommendations in his industry. But the results
Not that long ago, marketers spent lots of time debating the merits of different promotional methods. Is it better to invest in email marketing, SEO, PPC advertising or social media marketing? Today, you need a multichannel/omnichannel marketing strategy to reach customers and prospects wherever they
It’s tempting to believe that recent technological advances have led to a corresponding change in marketing principles. Haven’t the internet, Facebook, smartphones and other new technologies changed the way we communicate? A business today has to use different tools to reach its customers than one