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6 Great Articles About Digital Marketing in 2019

You have made your way through 2018. Maybe it was a successful year and your marketing team saw significant improvement in customer engagement and campaign ROI. Maybe it was more of a struggle with your team still trying to find their footing in the new

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10 Marketing Blunders to Avoid

Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails to customers, marketing mistakes can make your audience wonder if  you’re as careless about product

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Are You All-In on Marketing Your Business?

You’re an entrepreneur. You have a great idea, and the product tests show that customers agree. So, you invest a lot of cash to start your business. But despite loads of initial support, your business still fails. Maybe instead, you’ve been running your business for

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Why You Need a Marketing Manager Before Hiring an Agency

John, the owner of EasyClean, Inc., was frustrated. He followed the outsourcing trend. A marketing agency was much cheaper than hiring his own team. He’d done it by the book, too, netting a reliable partner with many positive recommendations in his industry.  But the results

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7 Keys to Successful Omnichannel Marketing

Not that long ago, marketers spent lots of time debating the merits of different promotional methods. Is it better to invest in email marketing, SEO, PPC advertising or social media marketing? Today, you need a multichannel/omnichannel marketing strategy to reach customers and prospects wherever they

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