4 Keys to Successful Digital Marketing for Small Businesses
Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media profiles. But you won’t make it out of the gate unless you’re willing to devote time and resources to your digital marketing campaign. Successful digital […]
6 Signs It’s Time to Leave Your Marketing Agency
Does your gut say it’s time to leave your marketing agency? If you’re dissatisfied with your current marketing agency and thinking of jumping ship, you’re not alone. Relationships with marketing agencies are waning as business owners become disillusioned with the service quality of big-box agencies. According to The Bedford Group, client-agency relationships have fallen from […]
9 Reasons to Be Active on LinkedIn
LinkedIn is one of the most powerful weapons in a business owner’s sales arsenal. With over half a billion members, it has a proven track record of helping people promote their businesses and their personal brands. And LinkedIn enables you to expand business opportunities and connections while monitoring your competitors. Most importantly, LinkedIn offers opportunities […]
Why Is Your Digital Marketing Not Working?
Did you know that 60% of digital marketing campaigns fail to meet their goals? It’s like throwing spaghetti at the wall and hoping it sticks. If your digital marketing isn’t working, you’re not alone. Many of us have been there, scratching our heads and wondering if our audience fell into a black hole. But don’t […]
5 Tips for Better Prospecting on LinkedIn
Sales prospecting is both an art and a science. It certainly shouldn’t be done haphazardly, which is why I get so frustrated by prospecting on LinkedIn. In theory, LinkedIn is perfect for finding and engaging with potential leads and growing your business. But so many salespeople see it as a magic bullet, thinking their connection […]
It’s All About the Offer, Not Necessarily the Price
If you have been in internet marketing for any amount of time you have probably heard that it is all about the offer when it comes to selling your own products online. But is it really? I don’t know about you but I get tired of reading all of these ebook and internet courses that […]
Strategic Marketing Insights for Business Leaders
You’re an entrepreneur. You have a great idea, and the product tests show that customers agree. So, you invest a lot of cash to starting your business. But despite loads of initial support, your business still fails. Maybe instead, you’ve been running your business for 10+ years. At some point, you hit a wall. Market […]
The Top Marketing Mistakes for Business Owners and How to Avoid Them
All too often, business owners base their decisions on opinions and intuition. That’s okay to a point, but succeeding in today’s marketplace requires you to have a keen understanding of your business objectives and know when to resist marketing fads. Take a look at the top marketing mistakes for business owners, plus a few steps […]
10 Marketing Myths That Prove There is No Silver Bullet Approach
If you’re a small business owner searching for the key to instant marketing success, prepare yourself for disappointment. In today’s competitive marketing landscape, there’s no shortcut or quick fix for lackluster marketing. Marketing excellence requires long-term, sustained dedication and expertise in a variety of subspecialties. That’s why I’m sharing ten marketing myths that prove there […]
Marketing Principles Haven’t Changed, the Channels Have
It’s tempting to believe that recent technological advances have led to a corresponding change in marketing principles. Haven’t the internet, Facebook, smartphones and other new technologies changed the way we communicate? A business today has to use different tools to reach its customers than one of 50 years ago, and it’s easy to get overwhelmed […]