Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media…
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6 Signs It’s Time to Leave Your Marketing Agency
Does your gut say it’s time to leave your marketing agency? If you’re dissatisfied with your current marketing agency and thinking of jumping ship, you’re not alone. Relationships with marketing…
9 Reasons to Be Active on LinkedIn
LinkedIn is one of the most powerful weapons in a business owner’s sales arsenal. With over half a billion members, it has a proven track record of helping people promote…
Why Is Your Digital Marketing Not Working?
Did you know that 60% of digital marketing campaigns fail to meet their goals? It’s like throwing spaghetti at the wall and hoping it sticks. If your digital marketing isn’t…
5 Tips for Better Prospecting on LinkedIn
Sales prospecting is both an art and a science. It certainly shouldn’t be done haphazardly, which is why I get so frustrated by prospecting on LinkedIn. In theory, LinkedIn is…
It’s All About the Offer, Not Necessarily the Price
If you have been in internet marketing for any amount of time you have probably heard that it is all about the offer when it comes to selling your own…
Strategic Marketing Insights for Business Leaders
You’re an entrepreneur. You have a great idea, and the product tests show that customers agree. So, you invest a lot of cash to starting your business. But despite loads…
The Top Marketing Mistakes for Business Owners and How to Avoid Them
10 Marketing Myths That Prove There is No Silver Bullet Approach
If you’re a small business owner searching for the key to instant marketing success, prepare yourself for disappointment. In today’s competitive marketing landscape, there’s no shortcut or quick fix for…
Marketing Principles Haven’t Changed, the Channels Have
It’s tempting to believe that recent technological advances have led to a corresponding change in marketing principles. Haven’t the internet, Facebook, smartphones and other new technologies changed the way we…