How Do You Tie Business Objectives to Marketing Efforts?
The marketing world has a problem: we don’t know what we want to achieve. Okay, maybe that’s too dramatic. Our problem is really tied to ROI. We just don’t know how to tie business objectives to marketing efforts. And that can lead to serious accountability problems. Why do companies hire marketers? Probably to increase sales, […]
One Surefire Way to Prevent Internet Marketing Success
Is this the only thing that could prevent your internet marketing success? Of course not! Is this something preventing thousands from reaching their dreams? Hell yeah! How much new information are you presented with every single day? How many new products do you “checkout” each week? How many new sales letters do you read that […]
7 Tips to Stay Up to Speed as a Digital Marketer
There are so many moving parts in digital marketing that it’s almost a chore to keep track of all the emerging channels and software advances. But that’s what makes things harder because the key to keeping a competitive edge in digital marketing is continually educating yourself. Below are seven simple tips to stay up to […]
10 Marketing Blunders to Avoid
Business owners are humiliated when they fail to catch major marketing blunders. That’s understandable, especially when those blunders would’ve been easy to prevent. From embarrassing spelling mistakes to excessive e-mails to customers, marketing mistakes can make your audience wonder if you’re as careless about product and service delivery as you are with your marketing campaigns. […]
How SEO Ties into Your Digital Strategy
Do you know SEO? You probably know what it stands for, but if you think it’s just another marketing tactic, you don’t really get it. At its core, search engine optimization is about just that—optimizing for search. But that’s just part of the puzzle. Know this: SEO isn’t a silver bullet to solve marketing challenges. […]
6 Reasons to Invest in Digital Marketing
“Companies that fail to create a marketing strategy are destined to either fail or struggle indefinitely. However, just because you create a strategy does not guarantee success.” – Steve Olenski, CMO Network and Forbes Contributor A successful marketing strategy can catapult your business to industry stardom. But on the flip side, an ineffective marketing strategy […]
Get Back to the Basics of SEO
When was the last time you read an article or tutorial from an SEO insider? They can be pretty brutal. Like this one. Structured data and machine learning. I’ll give you a minute to digest that. To be clear, I love the experts at Moz, Search Engine Land and other SEO sites. But I’m a […]
13 Smart Tools to Increase Your Productivity as a Marketing Manager
Every marketing manager knows the feeling: It’s Monday morning, they walk into their office, sit down and turn on the computer. Then comes the barrage of notifications, messages and updates. Company leadership wants to push a campaign in a new direction. Social media comments need addressed. Oh, and news story broke over the weekend that […]
7 Keys to a Standout LinkedIn Profile
You should market yourself and your business on LinkedIn, but you might be doing it all wrong. I often see professionals and business leaders try and fail on the world’s largest professional network, where almost 600 million monthly users are potential prospects. But you can capture their interest with an optimized profile. Here’s the good […]
7 Keys to Successful Omnichannel Marketing
Not that long ago, marketers spent lots of time debating the merits of different promotional methods. Is it better to invest in email marketing, SEO, PPC advertising or social media marketing? Today, you need a multichannel/omnichannel marketing strategy to reach customers and prospects wherever they are. If you’re only investing in one type of marketing, […]