When was the last time you thought about your purpose?
Do you have a motivating force that gets you up ready to attack the world everyday? Do you have a North Star? Something that would drive you if everything you had today were gone? It’s becoming cliche to ask if you “know your why”. But,
Where is Social Media Marketing Headed in the Next Five Years?
Think back to a time not so long ago…We’re talking when AOL sent software CDs by snail mail. You couldn’t use the phone and the internet at the same time, and social media was still a distant dream. Social media morphed from a place where students
The Right Way to Use LinkedIn for Sales Prospecting
You’re using LinkedIn the wrong way, and I’m not just talking about your personal profile. Used correctly, LinkedIn gives you the perfect opportunity for social selling. But if you do it wrong, you could actually hurt your business. You’ve probably heard about using LinkedIn for
13 Smart Tools to Increase Your Productivity as a Marketing Manager
Every marketing manager knows the feeling: It’s Monday morning, they walk into their office, sit down and turn on the computer. Then comes the barrage of notifications, messages and updates. Company leadership wants to push a campaign in a new direction. Social media comments need
4 Keys to Successful Digital Marketing for Small Businesses
Successful digital marketing doesn’t happen on its own. You may think that you’re off to the races once you hire a marketing manager and set up a few social media profiles. But you won’t make it out of the gate unless you’re willing to devote
7 Keys to a Standout LinkedIn Profile
You should market yourself and your business on LinkedIn, but you might be doing it all wrong. I often see professionals and business leaders try and fail on the world’s largest professional network, where almost 600 million monthly users are potential prospects. But you can
5 Reasons Your Digital Marketing Isn’t Working
You thought you took all the right steps to position your small business for success. You hired a marketing director, created branded social media profiles and you make a point to try new marketing trends. And you’re already spending more than you can afford on digital
9 Reasons to Be Active on LinkedIn
LinkedIn is one of the most powerful weapons in a business owner’s sales arsenal. With over half a billion members, it has a proven track record of helping people promote their businesses and their personal brands. And LinkedIn enables you to expand business opportunities and
5 Tips for Better Prospecting on LinkedIn
Sales prospecting is both an art and a science. It certainly shouldn’t be done haphazardly, which is why I get so frustrated by prospecting on LinkedIn. In theory, LinkedIn is perfect for finding and engaging with potential leads and growing your business. But so many
5 Marketing Hacks That Will Make You Question Everything
Digital marketing is a game with lots of rules. The web is littered with best practices and how-to guides: Set your goal, find your audience and build your tactics. Start with your subject line and end with a call to action. Use actionable language and