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The Right Way to Use LinkedIn for Sales Prospecting

You’re using LinkedIn the wrong way, and I’m not just talking about your personal profile. Used correctly, LinkedIn gives you the perfect opportunity for social selling. But if you do it wrong, you could actually hurt your business. You’ve probably heard about using LinkedIn for

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7 Keys to a Standout LinkedIn Profile

You should market yourself and your business on LinkedIn, but you might be doing it all wrong. I often see professionals and business leaders try and fail on the world’s largest professional network, where almost 600 million monthly users are potential prospects. But you can

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5 Reasons Your Digital Marketing Isn’t Working

You thought you took all the right steps to position your small business for success. You hired a marketing director, created branded social media profiles and you make a point to try new marketing trends. And you’re already spending more than you can afford on digital

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9 Reasons to Be Active on LinkedIn

LinkedIn is one of the most powerful weapons in a business owner’s sales arsenal. With over half a billion members, it has a proven track record of helping people promote their businesses and their personal brands. And LinkedIn enables you to expand business opportunities and

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5 Tips for Better Prospecting on LinkedIn

Sales prospecting is both an art and a science. It certainly shouldn’t be done haphazardly, which is why I get so frustrated by prospecting on LinkedIn. In theory, LinkedIn is perfect for finding and engaging with potential leads and growing your business. But so many

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