Ultimate Guide to Real-Time PPC Tracking

December 2, 2025 by Jeff Lizik
Ultimate Guide to Real-Time PPC Tracking

Real-time PPC tracking lets you make fast, informed decisions to improve ad performance and avoid costly mistakes. Unlike traditional reporting, it provides immediate insights into critical metrics like cost-per-click (CPC), conversion rates, and return on ad spend (ROAS). This guide explains how to set up tracking systems, configure alerts, and choose tools to monitor campaigns effectively.

Key Takeaways:

  • Why It Matters: Real-time tracking helps you quickly adjust budgets, optimize campaigns, and prevent overspending.
  • What to Track: Focus on CPC, CTR (click-through rate), ROAS, conversion rates, and budget pacing.
  • Tools to Use: Start with Google Analytics 4 (GA4) and Google Tag Manager (GTM) for basic tracking. Advanced users can explore tools like Optmyzr or AgencyAnalytics.
  • Set Alerts: Automate notifications for key issues like CPC spikes, conversion drops, or budget overspends.
  • Avoid Common Errors: Regularly test tracking pixels, verify data accuracy, and cross-check analytics platforms.

By implementing these steps, you can stay ahead of issues, improve campaign performance, and save time on manual reporting.

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Key Metrics to Track in Real-Time

Keeping an eye on real-time metrics is crucial for making timely adjustments that can directly impact your budget and revenue. The key is to zero in on the numbers that genuinely drive performance. Below, we’ll break down the essential metrics, thresholds, and potential pitfalls to help you set up an effective real-time tracking system.

Performance Metrics That Deserve Immediate Attention

Cost Per Click (CPC): A sudden spike in CPC means you’re paying more for the same traffic, which can quickly deplete your budget. To avoid this, set up alerts to notify you when CPC rises by 25% or more above your baseline. This way, you can address the issue before it escalates.

Click-Through Rate (CTR): CTR reflects how well your ad resonates with your audience. If it drops, it could mean your ad copy isn’t engaging enough or your targeting is off. Since a lower CTR often leads to higher CPCs, keeping tabs on this metric can help you tackle problems early.

Conversion Rate: This tells you whether clicks are turning into leads or customers. Thousands of clicks mean little if conversions are low. Poor rates may point to issues like a mismatched landing page, weak ad messaging, or targeting problems.

Return on Ad Spend (ROAS): ROAS measures how much revenue you’re generating for every dollar spent on ads. Tracking this in real time helps you pinpoint which campaigns and platforms are delivering the best returns, so you can reallocate budgets for better results.

Budget Pacing: Monitoring how your budget is spent ensures your campaign lasts as planned. Overspending can drain your funds prematurely, while underspending might leave you without enough data to optimize. Set alerts for when daily spending exceeds 120% or falls below 80% of your target.

Customer Acquisition Cost (CAC): This metric shows how much you’re spending to acquire a new customer. If CAC climbs above your target, even steady conversion rates might not be enough to keep your campaign profitable. Real-time CAC tracking is especially critical when juggling multiple campaigns across platforms.

Quality Score (Google Ads): Quality Score acts as an early indicator of account health. Scores below 5 out of 10 can lead to higher CPCs and reduced ad visibility, so keeping an eye on this metric is essential.

Setting Thresholds for Anomaly Detection

To track performance effectively, you need clear thresholds that trigger alerts when metrics deviate from the norm. Start by analyzing historical data to establish a baseline. For example, if your average conversion rate is 3%, set alerts to notify you if it dips below 2.5% or rises above 3.5%. Tailor these thresholds to fit your campaign’s goals and past performance.

Different campaigns require different levels of sensitivity. For instance, conversion-focused campaigns demand tighter monitoring since even small changes can have a big impact. Avoid overloading yourself with notifications by setting thresholds that provide actionable insights. For example, if your baseline CPC is $2.00, an alert at $2.50 can help you catch a 25% increase in costs.

Budget pacing alerts should flag major deviations, like spending 60% of your budget in just 20% of the campaign period or using only 20% when 60% should have been spent. Conversion tracking also needs close attention – set alerts to detect issues like missing data within two hours to minimize losses.

Modern tools can help you monitor a range of issues, from pacing problems to conversion tracking failures and Quality Score drops. These systems not only alert you to problems but also provide actionable steps to fix them. Once you’ve fine-tuned your thresholds, focus on metrics that truly impact your business outcomes.

Avoiding Vanity Metrics

Don’t get distracted by metrics that look impressive but don’t contribute to meaningful results. High impressions or click counts may seem like wins, but they mean little if they don’t lead to conversions.

Instead, center your real-time monitoring on metrics that drive revenue, such as conversion rates, ROAS, CAC, and budget pacing. This ensures that every adjustment you make is based on data that matters, enabling you to respond quickly and optimize your campaigns for better results.

Tools for Real-Time PPC Tracking

Finding the right tools for real-time PPC tracking depends on your expertise, budget, and the complexity of your campaigns. The good news? You can start tracking with minimal investment. Here’s a breakdown of tools for different stages of your PPC journey.

Tools for Beginners

If you’re new to PPC, these tools offer a reliable starting point without breaking the bank:

  • Google Tag Manager (GTM): Simplifies the process of managing tracking codes and deploying conversion pixels without needing coding skills.
  • Google Analytics 4 (GA4): Provides real-time dashboards to monitor user activity. While it may not offer in-depth conversion attribution, it’s a great, cost-effective way to get started.
  • Platform-Native Tracking Pixels: Tools like Google Ads and Facebook’s built-in tracking systems give you instant insights into ad performance.

For WordPress users, MonsterInsights streamlines pixel installation for $99.50/year, making it easy to integrate with WooCommerce and Easy Digital Downloads. Meanwhile, TrueClicks offers a free tier that identifies over 100 common PPC issues and provides actionable alerts, a handy feature for smaller accounts.

Setting up these beginner-friendly tools typically takes 1–3 hours. As your campaigns grow, you might need to explore more advanced platforms for enhanced functionality.

Advanced Platforms for Agencies

As your tracking needs become more complex, advanced tools can handle the heavy lifting, especially if you’re managing multiple accounts or clients. These platforms offer automation and scalability to optimize your campaigns:

  • Optmyzr: Features the PPC Investigator, which diagnoses issues across Google, Microsoft, and Facebook. At $299/month, it provides 24/7 monitoring and consolidates data into detailed dashboards.
  • AgencyAnalytics: Tailored for agencies, this tool offers real-time alerts, cross-platform reporting, and competitor insights. A 14-day free trial allows you to test its features, including client-facing reports that save time.
  • Swydo: Starting at $69/month, Swydo offers white-label dashboards with customizable templates and automated report scheduling, simplifying client reporting.
  • Helium 10 Ads: Designed for Amazon PPC campaigns, it handles unique attribution models and automatically pauses ads when products go out of stock. Pricing ranges from $29 to $229/month.

Advanced platforms can cost anywhere from $500 to $5,000+ per month, depending on features and data volume. A major advantage is multi-platform integration, which consolidates data from sources like Google Ads, Facebook, LinkedIn, and TikTok into unified dashboards. This can uncover cross-platform patterns, such as how Facebook ad clicks might lead to higher conversions on Google Search campaigns. These tools also flag anomalies quickly.

Tool Comparison by Features

Here’s a quick comparison to help you choose the right tool for your needs:

Tool Best For Key Feature Monthly Cost Platform Support
Optmyzr Automation PPC Investigator with automated issue detection $299 Google, Microsoft, Facebook
TrueClicks Quality assurance Identifies 100+ PPC issues with actionable alerts Free tier available Google, Microsoft
MonsterInsights WordPress users Easy pixel installation without coding $8.29/month Google, Meta, TikTok, Pinterest, LinkedIn
AgencyAnalytics Agencies Real-time alerts and competitor insights 14-day free trial Multiple platforms
Helium 10 Ads Amazon sellers Auto-pauses ads for out-of-stock products $29–$229 Amazon only
Swydo Professional reporting White-label dashboards with templates $69 Multiple platforms
SpyFu Competitive intelligence Insights into competitor campaigns $39 Google, Bing
Channable Feed management Product feed optimization with PPC integration $69 (14-day trial) Multiple platforms

When choosing a tool, consider factors like data refresh rates, integration options, customization, scalability, and pricing. For small agencies managing fewer campaigns, GA4 paired with native dashboards might be enough. Mid-size agencies handling 50–200 campaigns could benefit from platforms offering call tracking and revenue attribution. Enterprise-level operations often require tools with predictive analytics, anomaly detection, and automated reporting.

Start by setting up alerts for key metrics. For example, configure notifications for budget pacing when spending exceeds 120% of the daily target, or for conversion tracking failures within two hours. You can also track Quality Score drops below 5/10 or CPC increases over 25%. Integrate alerts with tools like Slack or email for real-time updates without constantly monitoring dashboards.

Ultimately, the best tool depends on your specific needs. If you’re a WordPress user, MonsterInsights offers a simple setup. Agencies managing multiple client accounts might prefer AgencyAnalytics or Swydo for their reporting features. And for Amazon-focused campaigns, Helium 10 Ads is tailored to handle the platform’s unique challenges.

How to Set Up a Real-Time PPC Tracking System

Setting up a real-time PPC tracking system is a straightforward process that can take 1–3 hours to connect accounts and set alert thresholds. However, achieving full optimization often requires 1–2 weeks of fine-tuning.

Setting Up Conversion Tracking

Conversion tracking is the backbone of any real-time PPC system. Without it, you’re essentially working in the dark, unable to determine which ads are driving results. This setup requires a combination of tracking pixels, UTM parameters, and a well-configured analytics platform.

Tracking pixels are small snippets of code added to your website. They activate when a user completes a specific action, such as making a purchase, submitting a form, or downloading content. UTM parameters, on the other hand, are URL tags that help identify the source, medium, and campaign of your traffic. Together, they work seamlessly: the UTM tags track the user’s click on the ad, while the pixel records the conversion and sends the data to your analytics platform for real-time insights.

For instance, if you’re running a Google Ads campaign, UTM parameters can pinpoint the traffic source, while a conversion pixel tracks actions like purchases. This combination allows you to link revenue directly to specific campaigns or keywords in real time.

To set up GA4 conversion tracking for real-time PPC monitoring, follow these five steps:

  1. Define conversion events: Go to Admin > Conversions > New Conversion Event in GA4. You can either create custom events or import existing ones.
  2. Install the Google tag: Add the gtag.js code to your website to capture user interactions in real time.
  3. Specify conversion parameters: For example, define a "purchase" event with details like transaction ID, value, and currency.
  4. Link Google Ads to GA4: Connect the two platforms via Admin > Links > Google Ads Links. This ensures conversions tracked in GA4 are shared with Google Ads for optimization.
  5. Verify data flow: Check the Real-Time report in GA4 (Reports > Real-Time) within 30 minutes of implementing the tag to confirm everything is working.

If you’re tracking e-commerce conversions, set up a "purchase" event that triggers when a checkout is completed. This will capture transaction details and display real-time updates, enabling quick campaign adjustments.

To maintain consistency, establish a standardized UTM naming convention. A well-structured UTM setup should include the following:

  • utm_source: The platform (e.g., google, facebook, bing)
  • utm_medium: The channel type (e.g., cpc, display, social)
  • utm_campaign: The campaign name
  • utm_content: Ad variation for A/B testing
  • utm_term: Keywords for search campaigns

Stick to lowercase letters, use underscores or hyphens instead of spaces, and avoid special characters. Document your naming conventions in a shared spreadsheet to ensure everyone on your team follows the same structure. Consistency here is critical, as any anomalies in UTM tagging could lead to false alerts or missed insights.

For modern tracking needs, consider integrating multi-touch attribution and first-party data. Cross-device tracking can help you monitor users who start their journey on mobile and complete transactions on desktop. Additionally, customize attribution windows to match your sales cycle.

Once conversion tracking is in place, the next step is configuring real-time alerts for proactive campaign management.

Configuring Automated Alerts and Monitoring

Automated alerts are a lifesaver for PPC managers, providing instant notifications when performance metrics deviate from expectations. Without these alerts, teams would be stuck manually monitoring campaigns, which can be both time-consuming and overwhelming.

Set up alerts for critical issues like:

  • Budget pacing: Notify if daily spend exceeds 120% or falls below 80% of the target.
  • Conversion tracking failures: Detect issues within 2 hours to ensure a quick response.
  • Performance drops: For example, Quality Scores falling below 5/10 or CPC increasing by more than 25%.

Start by identifying your key performance indicators (KPIs), such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion volume. Use historical data to set baseline thresholds. For instance, if your average ROAS is 3.5:1, configure an alert to trigger if it drops below 2.8:1. Most platforms like Google Ads and Facebook Ads Manager allow you to set up custom alerts via dashboards or email notifications.

Critical metrics to monitor include sudden spikes in CPC, significant drops in conversion rates, or unusual traffic patterns that might indicate technical issues. For example, if your daily conversion volume typically ranges between 50 and 100 but suddenly drops to 15, this 70% decline should prompt immediate investigation.

Integrate alerts with tools like Slack, Microsoft Teams, or email to ensure they reach your team quickly. Advanced rule-based automation can monitor accounts 24/7, flagging issues like CPC spikes or conversion rate drops. Ideally, alerts should not only highlight the problem but also suggest actions. For example:

"CPA increased 35% from $25 to $34 in Campaign X, exceeding your $30 threshold. Recommended action: Check for Quality Score drops or increased competition on key keywords."

As you become more familiar with performance trends, refine your alert system to minimize unnecessary notifications. Combine real-time alerts with weekly check-ins to maintain a balanced approach that avoids alert fatigue.

Verifying Data Accuracy

After setting up your tracking and alerts, it’s essential to verify that your data is accurate. Common tracking errors include misconfigured pixels, inconsistent UTM parameters, incorrect code placement, cookie consent issues, and discrepancies between native platform data and third-party analytics.

Use a four-step process to confirm accuracy:

  • Simulate a conversion and check the analytics dashboard.
  • Compare conversion counts across platforms (a 5–10% variance is acceptable).
  • Audit the conversion page’s source code to confirm pixel placement.
  • Use developer tools to verify that pixels are firing correctly.

For example, if Google Ads shows 150 conversions but GA4 only reports 120, investigate whether the pixel is placed after a redirect or if cookie settings are blocking some data. Document these checks and schedule monthly audits to catch issues early.

Real-time alerts can detect tracking failures within 2 hours, and budget overspends can be addressed before they become major problems. This proactive approach can save significant time – PPC monitoring tools often reduce manual reporting efforts by 50–70%.

Best Practices and Common Mistakes

Once you’ve set up your real-time PPC tracking system, sticking to best practices and steering clear of common errors can make all the difference in campaign performance. Even seasoned marketers can slip up, leading to tracking mistakes that waste time and money. Knowing what works – and what doesn’t – helps you fine-tune your monitoring system to identify problems early without overwhelming your team.

Daily and Weekly Monitoring Schedule

How often you review your PPC performance directly affects how quickly you can address issues. Monthly reviews simply aren’t fast enough to catch problems before they drain your budget. By the time you spot a problem in a monthly report, you could have already lost thousands of dollars on underperforming ads.

Daily monitoring should focus on urgent metrics that need immediate attention. Spend 15–30 minutes each morning checking for sudden CPC spikes, drops in conversions, or pacing issues. For high-spend campaigns, performance can shift in hours, so near-real-time alerts are crucial to catch small issues before they snowball into major problems.

Here’s an example: If your average CPC is usually around $3.50 but suddenly jumps to $5.25, that 50% increase needs immediate investigation. Or, if your daily conversions typically range between 50 and 100 but plummet to 15, you need to act fast to prevent further budget waste.

Weekly reviews, on the other hand, give you a broader perspective. These deeper dives are ideal for analyzing trends, comparing performance across channels, and evaluating overall budget efficiency. Weekly analysis might uncover gradual shifts – like a declining Quality Score or changes in audience behavior – that could be missed in daily checks. For instance, while daily performance may look fine, a week-long view could highlight a downward trend that calls for strategic changes, such as updating ad copy, reallocating budget, or refining audience targeting. Tailor reporting frequency to match stakeholder needs, ensuring executives get high-level insights without being bogged down by daily fluctuations.

Automated alerts can make life easier by flagging performance changes before they spiral out of control. Start with alerts for key issues like overspending (e.g., exceeding 120% of your daily budget), conversion tracking failures, Quality Score drops below 5/10, or CPC increases above 25%. These alerts not only save time but also help you act quickly – reducing manual reporting time by up to 70%.

Common Tracking Errors to Avoid

Even the best tools won’t help if your tracking setup has flaws. Three common mistakes can undermine your PPC tracking accuracy: technical issues, slow responses, and misinterpreted metrics.

Broken pixel setups are a leading technical problem. If pixels are installed incorrectly or on the wrong pages, they won’t capture conversion data, leading to skewed ROI calculations and poor budget decisions. To avoid this, test your pixels weekly, keep detailed documentation of tracking code placements, and regularly simulate conversions to ensure data flows correctly.

Delayed data reviews are another costly misstep. Manual reviews take time, which means you might not catch issues until it’s too late. Automated alerts, however, flag problems immediately, giving you the chance to fix them quickly. For example, a broken conversion tracker should be resolved within two hours. Every extra hour costs money on campaigns that can’t be measured or optimized.

Metric misinterpretation happens when teams focus on surface-level metrics like impressions or clicks instead of more meaningful ones like conversions or CPA. A campaign with 10,000 clicks might look great, but if each click costs $5 and only 20 conversions come through at a $50 CPA, the campaign is losing money. Use historical data to set meaningful thresholds for alerts – like a 15–20% drop in conversion rates or a 25% increase in CPC. This ensures that alerts are actionable without overwhelming your team.

Another frequent mistake is treating all prospects the same with rigid conversion funnels. Instead, use real-time data to create dynamic, personalized user journeys based on engagement signals. This approach makes better use of your tracking data and improves overall campaign performance.

Lastly, cross-check your PPC platform data with website analytics and CRM systems to ensure consistency. While small differences (5–10%) between platforms are normal due to varying attribution models, larger discrepancies signal tracking issues that need immediate attention.

Preparing for Future Changes

The advertising world is moving away from third-party cookies, which is reshaping how tracking and attribution work. To stay ahead, focus on first-party data strategies that respect privacy while enabling personalized marketing at scale. For PPC tracking, this means leaning on tools like Google Ads conversion tracking or Facebook Conversions API instead of relying on third-party pixels.

Start by auditing your current tracking setup to identify any reliance on third-party cookies. Transition to server-side tracking, which captures conversion data directly from your servers and avoids browser-based limitations. Strengthen your first-party data collection by using customer data platforms (CDPs) to consolidate information from multiple sources – like website behavior, CRM systems, and offline conversions.

Call tracking is another valuable tool as it provides a direct, cookie-free signal of conversions. Assign dynamic phone numbers to website visitors based on their traffic source, and track call volume, duration, and quality alongside digital metrics. This creates a more complete picture of campaign performance – for instance, if online conversions drop but call volume rises, it could mean users are choosing to call instead of converting online.

Prepare for a shift toward aggregated reporting and machine learning models, which estimate performance based on group data rather than individual-level tracking. While this approach sacrifices some precision, it aligns with privacy regulations and ensures campaigns remain effective. Businesses that adapt now will be better equipped to maintain accuracy and performance in the evolving digital landscape.

Looking ahead, AI-powered tools will play a bigger role in PPC tracking. These tools can automate insights, improve efficiency, and help interpret real-time data. Strategies like AI-assisted content optimization and dynamic, personalized user experiences rely heavily on accurate tracking data.

Finally, multi-touch attribution is becoming essential for understanding the full customer journey across devices. Integrating these forward-thinking strategies will strengthen your tracking system, helping you stay competitive in a rapidly changing advertising environment.

Conclusion

Real-time PPC tracking is all about making swift, informed decisions. Spotting and addressing issues in a matter of minutes can save thousands of dollars and keep your campaigns on the path to profitability.

Key Takeaways

The primary benefit of real-time tracking lies in reducing decision delays. While many competitors rely on weekly or monthly reports, businesses with real-time systems can tweak underperforming campaigns almost instantly. This ability to act quickly translates into tangible results: companies leveraging real-time insights are 1.5 times more likely to exceed their revenue goals.

By enabling immediate adjustments, real-time tracking minimizes overspending. Automated alerts can highlight problems like sudden spikes in CPC or drops in conversion rates before they escalate, turning potential setbacks into opportunities to recover and optimize.

Focus on metrics that directly impact profitability, such as ROAS, CAC, CLV, conversion rates, and CPC. Set alert thresholds based on your historical performance. For example, a 20–30% drop in conversion rate or a 15–20% increase in CPC should trigger immediate action.

Different roles require different levels of insight. Executives benefit from weekly ROI summaries, managers need daily updates on campaign performance, and analysts thrive with real-time access to raw data for deeper analysis. This tiered approach ensures everyone has the right information without feeling overwhelmed.

To maintain accuracy, conduct regular audits, set up automated alerts, and cross-check data across platforms like Google Ads, website analytics, and CRM systems. This helps catch discrepancies early and ensures your campaigns stay on track.

As third-party cookies phase out, first-party data strategies become increasingly important. Shifting to server-side tracking, customer data platforms, and privacy-conscious tools can help businesses maintain accuracy and adapt to evolving regulations. Additionally, integrating call tracking with digital metrics provides a cookie-free method to capture conversion data, offering a more comprehensive view of performance.

These strategies pave the way for immediate improvements.

Next Steps

To elevate your PPC performance, start with the basics: a solid conversion tracking setup and automated alert systems. Don’t attempt to track everything at once – focus first on high-impact metrics like conversion rate, CPC, and ROAS. Begin with conservative alert thresholds, monitor their accuracy for 2–4 weeks, and then expand to additional metrics and channels.

Set up alerts for critical issues, such as budget pacing, conversion failures (within 2 hours), Quality Score drops below 5/10, and CPC increases over 25%. Initial setup typically takes 1–3 hours, with full optimization achievable in 1–2 weeks.

Create a monitoring routine that balances urgency with long-term strategy. Spend 15–30 minutes each morning reviewing urgent metrics, and schedule weekly reviews to analyze trends and overall performance. This approach helps avoid both alert fatigue and missed opportunities.

Train your team to respond quickly and confidently to alerts. Real-time tracking is only effective if your team knows how to act on the data. Establish clear escalation procedures so everyone understands their role and the next steps for each type of alert.

Measure your progress by tracking improvements over 30, 60, and 90 days. Key indicators include faster response times (from weeks to hours or minutes), better ROAS, reduced wasted ad spend, and lower customer acquisition costs. Businesses using real-time tracking often see a 50–70% reduction in manual reporting time and can diagnose issues in minutes instead of hours.

The edge goes to businesses that act while campaigns are live, not those waiting for historical data. Real-time PPC tracking changes the game, allowing you to catch problems early and turn them into opportunities for optimization.

For more detailed strategies and insights to boost your PPC campaigns, visit JeffLizik.com.

FAQs

How does real-time PPC tracking help control campaign spending?

Real-time PPC tracking gives you the ability to monitor your ad performance and spending as it unfolds. This means you can spot overspending patterns right away and quickly adjust your budget or bidding strategies to stay on track.

By closely watching key metrics like cost-per-click (CPC), click-through rate (CTR), and conversion rates, you can ensure your ad spend stays aligned with your goals. This approach not only helps you avoid wasting your budget but also allows you to shift funds toward high-performing campaigns, boosting your return on investment (ROI).

What are the best tools for beginners to start tracking PPC campaigns in real time?

To keep tabs on your PPC campaigns in real time, it’s smart to start with tools that deliver precise data and practical insights. Google Ads is an excellent first step, offering features like conversion tracking and real-time reporting. Pairing it with Google Analytics can give you a more detailed look at user behavior, traffic sources, and overall campaign performance.

You might also want to explore tools like Microsoft Clarity, which offers session recordings and heatmaps, or SEMRush for analyzing competitors. These tools can help you evaluate how well your campaigns are working, refine your ads, and make informed decisions based on the data. Begin with the basics, and as you gain confidence, you can dive into advanced platforms that include automation and AI-driven features.

How can I set the right alert thresholds to quickly identify issues in my PPC campaigns?

To set up alert thresholds that truly work for your PPC campaigns, begin by diving into your past performance data. By examining metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate, you can identify typical patterns and fluctuations. This will give you a clear idea of what’s normal and help you spot any unusual activity.

Once you’ve got a handle on the data, define thresholds that match your campaign objectives. For instance, you might want to trigger alerts if there’s a 10% drop in CTR or a 20% spike in CPC within a 24-hour period. Be sure to tailor these thresholds to the size and scope of your campaigns – this way, you’ll avoid drowning in unnecessary alerts while still catching meaningful changes.

As your campaigns grow or market dynamics shift, it’s essential to revisit and tweak these thresholds. Regular adjustments will keep your alert system sharp, ensuring you catch potential issues quickly and keep your campaigns running smoothly.

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